Whiskas celebrates cats who reach age 16 by throwing over the top Sweet 16 birthday parties. It begins with Guinness World Record holder Nala Cat and opens up to pet parents of 15 year old cats, inviting them to share their stories for a chance to win a celebration of their own. As pets are increasingly treated as family members, the idea reframes aging as a milestone worth honoring and celebrating. For this project I created the logo and worked on ideation and conceptualization.